Privacy Policy

Your privacy is important, so has created this Privacy Policy to let you know what information we collect when you visit the web site (the “Site”), why we collect it, and how it is used.

The terms “you,” “your” and “yours” refer to all visitors of our Site. The terms “”, “we”, “us” and “our” refer to and its subsidiaries and affiliates.   This Privacy Policy is governed by our Terms of Use.   By accessing this Site and the content, information, products and services available on this Site, you consent to the data practices described in this Privacy Policy and our Terms of Use.

We may periodically make changes to this Privacy Policy. We will notify you about material changes in the way we treat personally identifiable information by sending an email message to the email address you most recently provided to us or by prominently posting a notice on our Site. It is your responsibility to review this Privacy Policy frequently and remain informed about any changes, so we encourage you to visit this page often. If you do not consent to this Privacy Policy, please do not use the Site.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

1. The Collection of Information

The Information We Collect; How We Collect It

We may request at times that you voluntarily supply us with personal information. Such personal information includes any information that may be used to identify a specific individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number(s) and other contact information. Generally some or all of this information is requested when you register on the Site, when you post product reviews or ratings, or when you provide information in connection with sweepstakes, contests, surveys, and samples programs. We may request information about your interests and activities, your gender and age, and other demographic information as well as public information such as user ratings and reviews and other information you view on the Site. We request additional personal information, including your credit card information, billing and shipping addresses, and telephone number when you use our services to make purchases. If you invite a friend to join, you will need to provide his or her name and email address. will retain this information to credit your membership with referrals and track the success of our referral plan. Some of the information collects is not explicitly submitted by you – also automatically receives and records information on its server logs from your browser, including your IP address, cookie information, the web pages you request, your browser type and language, access times, the searches you undertake, and the referring web site address.

For instance, when you visit our Site, we may assign your computer one or more cookies, to facilitate access to our Site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies, and you should be able to remove existing cookies by following your browser help file directions. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our Site.

We also may use standard other technologies, such as web beacons and other similar technologies, to track your use of our Site. We also may include web beacons in promotional or other e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Site users to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

We use third-party advertising companies to serve advertisements when you visit our Site. The third-party advertising technology that we use on this Site uses information derived from your visits to this Site to target advertising within this Site and gauge the effectiveness of the advertising.

The Information Collected by Third Parties Using Technology, its service providers, or third party advertisers or their service providers may use third-party advertising technology to customize the ads you see on our Site based on your previous online activity on this Site and other sites. This is sometimes called “interest based advertising” or “online behavioral advertising,” and it is intended to deliver ads that are relevant to your interests and thereby enhance your online experience. For instance, certain advertisers may place unique cookies or other electronic tools on your browser that gather non-personally identifiable information regarding your online activities on this Site and others. This information may then be used, alone or in conjunction with other information, to make inferences about your interests, and then display to you advertisements that are tailored to your particular interests while you are on this Site or other web sites. The collection and use of your information by our service providers, third-party advertisers or their service providers is not covered by this Privacy Policy nor is it within our control.

We participate in ad remarketing programs delivered currently through our vendor Google and possibly other similar networks in the future. Our third party vendors, including Google, use cookies to serve ads based on your prior visits to the Site.

2. How We Use Your Information

Generally, we may use information that we collect about you to:

  • deliver the products, services and newsletters that you have requested
  • deliver a quality shopping experience
  • process your purchases and send you administrative messages regarding the process of such purchases
  • manage your account and provide you with customer support
  • communicate with you by e-mail about products or services that may be of interest to you either from us or other third parties
  • Tracking email invitations
  • Tracking your purchase history
  • give away product samples to users who are willing to have their personal information shared with the product manufacturers
  • verify your eligibility and deliver prizes in connection with contests and sweepstakes
  • develop and display content and advertising tailored to your interests on our Site and other web sites
  • perform research and analysis about your use of, or interest in, our service, or content, or products, services or content offered by others
  • manage our business
  • enforce our terms and conditions and
  • perform functions as otherwise described to you at the time of collection.

Information such as your full name, profile photo and any personally identifiable information you have included in your reviews may be shown to other users primarily in conjunction with product reviews and ratings you have contributed. In addition, we may sell or license your reviews to third parties, in which case your first name and last initial and any personally identifiable information you have included in your reviews may be shown to users of such third party web sites. Your postings will be displayed on publicly-viewable web pages, and whenever you disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

3. How We Share or Disclose Your Information

We may share personal or other information we have collected about you or your activities on our Site or while using our services under the following circumstances.

Personal information

We do not share your personal information with others except as indicated below or when we inform you and give you the opportunity to opt out of having your personal information shared (see below “Controlling Your Personal Information”).

We may share your personal information in connection with sharing, selling or licensing your product reviews to third parties. Your first name and last initial, profile photo, and any personally identifiable information you have included in your reviews may be transferred to such third parties and displayed on their web sites in connection with such third parties’ publication of your reviews.

We may share your information with our beauty brand partners (“Brand Partners”) in the course of your purchase of their Vouchers to help them process your redemption of their Vouchers. Any such redemption subjects the information provided to the participating Brand Partner to its privacy policy, and NOT this Privacy Policy. This may result in certain of our Brand Partners marketing to you directly. We do not have any responsibility for the actions of our Brand Partners nor do we have any liability to you for their actions. may share your information with third party businesses for their online marketing purposes; but we do not disclose your personal information to any such third parties that may want to offer you their own products and services unless you have requested or authorized us to do so.

We may provide our postal mailing list (consisting of names and postal mailing addresses, but not email addresses) to trusted third party businesses whose products or services we believe may be of interest to you. To identify products that we believe may be of interest to you, we may aggregate information you have given us (demographic information, for example) and information that we have collected (such as past purchase history) available from our records and other sources.

We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include supporting our Site functionality, supporting contests, sweepstakes, surveys and other features offered through our Site, and filling orders and customer support. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

We may disclose your personal information to strategic partners with which we undertake traffic linking arrangements or co-branded promotions. We may disclose your personal information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.

We may disclose your personal information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site’s terms and conditions or other agreements or policies.

We may disclose your information to subsidiaries and affiliates of

We may disclose your personal information in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. The personal information which you provide to us is an asset of and may be included in the assets transferred in the event of a substantial corporate transaction.

There are a number of places on our Site where you may click on a hyperlink to access other web sites that do not operate under this Privacy Policy. Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the web sites of those third parties. These entities or their servers may be located either inside or outside the United States. will notify you when information about you may be provided to third parties in ways other than explained above, and you will have the option to prevent such information sharing.

Aggregated and Non-Personal Information

We may share aggregated and non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our Site and on third-party web sites. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Site and the most popular areas and features of our Site. This information does not contain any personal information and may be used to develop content and new services that we hope you and other users will find of interest and to target content and advertising.

We hire vendors, including Google, to undertake our remarketing program, which allows us to communicate with people who have previously visited key pages on the Site. These third party vendors, may show ads on sites on the internet and use cookies to serve ads based on a user’s prior visits to the Site.


From time to time, we may use your information for new, unanticipated uses not previously disclosed in this Privacy Policy. If our information practices change at some time in the future we will post the policy changes to our Site to notify you of these changes and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back at our Site periodically.

4. Product Reviews and Ratings and Bulletin Boards

We encourage you to generate and submit product reviews and ratings regarding beauty products on our Site. Our Site also features areas where you may access other interactive features such as bulletin boards. Such postings are governed by our Terms of Use. In addition, such postings may appear on other web sites or when searches are executed on the subject of your posting. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

5. Third Party Web Sites

This Site contains integrations with other sites such as Facebook or Twitter, and there are a number of places on our Site where you may click on a hyperlink to access these sites and other web sites that do not operate under this Privacy Policy. For example, if you click on an advertisement on our Site, you may be taken to a web site that we do not control. These third-party web sites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those web sites. We recommend that you consult the privacy policies of all third-party web sites you visit by clicking on the “privacy” link typically located at the bottom of the web page you are visiting.

6. Controlling Your Personal Information

You may elect not to provide us with certain information, but that may result in you being unable to use certain features of our Site because such information may be required in order for you to register as a member or user; submit product ratings and reviews; participate in a contest, promotion, survey, sweepstakes or samples give-away; make purchases; ask a question; or initiate certain other transactions on our Site.

If you are a registered user of our Site, you may update your personal information simply by signing in and going to “My Account” from our home page. You can make changes to your account information at any time. To protect your privacy and security, we will also verify your identity before granting access or making corrections. You may also contact us to communicate any questions or concerns. More information about how to contact us is provided below.

At any time you can choose to no longer receive commercial or promotional emails or newsletters from us by logging in with your account information, clicking on the “My Account” link, then clicking on the “My Settings” link and adjusting those items of your communication settings you would like to update. You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future. We may however send you other types of transactional and relationship e-mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. You may however continue to receive email invitations from your friends and additional communications while processes your opt-out request.

7. How we protect your personal information

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For instance, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. The Site encrypts your credit card number and other personal information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your PC to our servers. In addition, we use firewalls to help prevent unauthorized persons from gaining access to your personal information. However, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.

8. Children’s privacy

Most of our Site is a general audience site, and we do not knowingly collect personal information from children under the age of 13. You must be 18 to use certain portions of our site, for instance where ecommerce activities are accessible. We do not knowingly collect any personal information from anyone under 18 in those portions of our site.

9. Visiting from outside the United States

This Privacy Policy is intended to cover collection of information on our Site from residents of the United States. If you are visiting our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.